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Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to a recent report from White Ops and the Association of National Advertisers (ANA). more
Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it? more
Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream. more
Media strategies need to remain agile and democratized in a world saturated with digitized media formats and emerging tech trends. What are the business models that can ensure success with digital media now and in the future? more
When planning a digital marketing campaign, you have to make sure it will be successful and you'll be using your budget optimally. Take these five important steps before launching your campaign so you don't waste money or time. more![Context Is Everything: Language and Voice in Marketing Messaging [Video]](http://i.marketingprofs.com/assets/images/articles/lg/190218-video-lg.jpg)
How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out. more
Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch. more![Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]](http://i.marketingprofs.com/assets/images/articles/lg/181217-infographic-local-events-lg.jpg)
Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return. more- How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries. more
- The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season. more
Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing. more- Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in. more
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes? more
Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these four approaches can apply to any campaign. more![Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/170918-ddp-lg.jpg)
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll. more![Google Ads Mobile Benchmarks for 18 Industries [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/100918-ddp-lg.jpg)
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries? more
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others? more![2018 Digital Advertising Trends: Which Predictions Came True [Infographic]](http://i.marketingprofs.com/assets/images/articles/lg/180904-infographic-lg.jpg)
Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's actually happening in digital advertising this year. more
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA. more
Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads. more![The Psychology of Advertising: Thinking vs. Feeling [Infographic]](http://i.marketingprofs.com/assets/images/articles/lg/180820-infographic-lg.jpg)
Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable. more![Facebook vs. Google: AdRank Auction Factors [Infographic]](http://i.marketingprofs.com/assets/images/articles/lg/180806-infographic-lg.jpg)
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids. more![The Inner Workings of Advertising on Amazon [Infographic]](http://i.marketingprofs.com/assets/images/articles/lg/180719-infographic-lg.jpg)
Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work for your brand. more![How Color and Typography Influence Consumers [Animated Infographic]](http://i.marketingprofs.com/assets/images/articles/lg/180617-infographic-lg.gif)
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right. more![Five Myths About PPC... Busted! [Infographic]](http://i.marketingprofs.com/assets/images/articles/lg/180604-infographic-lg.jpg)
Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths. more
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