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Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research. more
Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices. more
Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns. more
Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI. more
Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win. more
Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests. more
WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024. more
Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business. more![Tips for Setting Up Your First TikTok Ad Campaign [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230905-infographic-lg.jpg)
This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives. more![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230824-infographic-lg.jpg)
Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research. more
Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective? more
Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today. more
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC. more![Five Google Display Network Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230615-infographic-lg.jpg)
This infographic from Brafton covers how to ensure your GDN campaigns achieve the highest possible return on investment. more
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC. more
Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns. more
Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC. more
Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons. more
Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences. more
As the pandemic transitions to a less serious threat, brands are once again using in-person tools to reach prospective customers. Printed materials and physical media offer a way to reach people who are at the office less and out in the real world more. more
Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022. more
Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra. more
Not many people talk about "going into the office" anymore because so many offices are at home. Marketers need to refine their targeting strategies accordingly—to reach beyond job-related channels and meet prospects as they engage in everyday activities. more
As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities. more
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence. more
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